Insights from the Marketing Forum
Megan Cronin Megan Cronin

Insights from the Marketing Forum

When tickets are slow-selling for an event, the first thing I’m asked to do is to reduce the price or offer a discount, and honestly, it’s the last thing I do. I know it isn’t the price. It’s frustrating for them because they think it’s the answer, but it’s often much deeper than that.

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